Stanley Black & Decker • Ads

Overview
Founded in 1910, Stanley Black & Decker is a S&P 500 company. The company is a diversified global provider of hand tools, power tools, mechanical access solutions, electronic security solutions, and more.

Challenge
To demonstrate and maintain the status of Stanley Black & Decker, the preferred chosen brand by trade professionals.

Solution
To commence the process we refined the core set of values that define Stanley Black & Decker. We created a print campaign that reflected the toughness and ruggedness of the brand. The copy “Say hello to my little friend” makes reference to the Al Pacino film, Scar Face with the imagery strongly targeted to the core target audience.